Grow with MPR’s NP and PA Editions as They Change to Journal Size

NEW YORK, November 12, 2015—MPR is excited to announce that the MPR Nurse Practitioners’ Edition and MPR Physician Assistants’ Edition will be a journal-size (A-size) publication beginning in 2016.

Jenny Ko, PharmD, Publisher of MPR, explains, “As the demand for primary care continues to rise, nurse practitioners (NPs) and physician assistants (PAs) have an increasingly expanded role as frontline practitioners and advocates in the community.” At MPR, we recognize the importance of these key healthcare providers who are improving access to care and strengthening the healthcare workforce. The MPR Nurse Practitioners’ Edition and MPR Physician Assistants’ Edition are heavily utilized and accessed more than 11.8 million times each month at the point of care.¹ Ko further asserts, “By changing these editions from a digest-size reference to a journal-size publication, we aim to increase opportunities for MPR to bring more informative and educational messaging to nurse practitioners and physician assistants.”

In a pivotal time for the growing NP/PA market, MPR acknowledges the need to mitigate roadblocks that may prevent opportunities to deliver important drug information and messaging directly into the hands of these clinicians. With the new journal-size format, advertisers can save time, money, and effort in the ad creative and review process. MPR‘s goal lies primarily in helping its clients grow brand awareness and increase prescription lift for key products.

MPR‘s NP and PA editions will now offer increased visibility of ads featured throughout the books. Ads will be larger and, in turn, will be more impactful. In addition to improved visuals, advertisers can benefit from the frequent usage of a drug information reference, such as MPR, to maximize on frequency of exposures.

Advertisers will have the opportunity to take advantage of our NP/PA Powerplay program by coupling their MPR ads with MPR‘s sister publication for NPs and PAs, The Clinical Advisor. With a combined circulation of 243,683 NPs and PAs—and a unique reach of 182,242 clinicians—MPR and The Clinical Advisor will provide advertisers with access to 55% of the universal NP/PA audience. The Powerplay program offers a 55% discount off the MPR black-and-white rate for 12 issues. Advertisers can achieve optimal reach, exposure, and frequency of messaging to the NP/PA audience with a single purchase by combining the strength of The Clinical Advisor, the #1 journal for NPs and PAs, with MPR Nurse Practitioners’ Edition and MPR Physician Assistants’ Edition, the #1 non-journal publications for NPs and PAs.²

¹Kantar Media Professional Health. MPR Physician Assistant and Nurse Practitioner Usage Survey, February 2015.
²Kantar Media’s Physician Assistant/Nurse Practitioner 2015 Readership Summary.

For more information, contact:

Jenny Ko, PharmD, Publisher, 646-638-6128
Jenny.Ko@empr.com

About Haymarket Media, Inc.

Haymarket Media Inc. (HMI), a global publication and communications company founded in 1957 with North American Headquarters in New York City, publishes titles in 23 languages and in more than 100 nations.

The Haymarket Medical Network reaches healthcare practitioners through a multichannel environment that includes more than 11 unique brands offered across multiple formats (web, app, print, live), including:

MPR—including Physician Assistant and Nurse Practitioner editions—The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, the ONA Nurse Navigation Summit, andthe Clinical Advisor/CA Summit.

The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.

Since 1985, MPR has been the most used drug reference by healthcare professionals in a wide variety of specialties and practice settings.

SOURCE Haymarket Media Inc.