Haymarket Partnership With NFID Highlights Commitment to Infectious Disease Prevention

NEW YORK, January 13, 2017— Haymarket Media has partnered with the National Foundation of Infectious Diseases (NFID) to forge a content-share relationship to further the message of infectious disease prevention and treatment, which is a primary objective of both the NFID and the digital healthcare resource, Infectious Disease Advisor. The NFID is a leading nonprofit organization founded in 1973 and dedicated to educating healthcare professionals and the public about the causes, prevention, and treatment of infectious diseases. The NFID mission aligns with that of Infectious Disease Advisor in their goal to educate and inform healthcare professionals about infectious diseases across the lifespan, with an emphasis on disease prevention.

Content will include sample outreach messages regarding updated NFID resources. Most currently, Infectious Disease Advisor will promote the NFID’s resources created to educate healthcare professionals on the burden of influenza and respiratory syncytial virus in older adults. Materials developed include two reports based on expert roundtables held in the summer of 2016, “Call to Action: Reinvigorating Influenza Prevention in US Adults Age 65+” and “NFID Report: Respiratory Syncytial Virus in Older Adults: A Hidden Annual Epidemic,” as well as infographics on both of these timely and important topics.

Haymarket will share these NFID resources with their healthcare professional audiences via the Infectious Disease Advisor website (infectiousdiseaseadvisor.com) and across the entire multi-brand network of websites, as well as in editorial newsletters and through social media platforms. Haymarket will continue to pursue similar content-share relationships and opportunities to provide its healthcare professional audience with information needed to inform clinical practice and improve patient care, as well as to enhance user engagement on Infectious Disease Advisor and all brands within Haymarket Medical Network.

For more information, contact:
Jim Burke, SVP of Digital Products, 646-638-6087
Jim.Burke@haymarketmedia.com

Sweta Gupta, Editor, 646-638-6126
Sweta.Gupta@haymarketmedia.com

About Haymarket Media, Inc.

Haymarket Media Inc. (HMI), a global publication and communications company founded in 1957 with North American Headquarters in New York City, publishes titles in 23 languages and in more than 100 nations.

The Haymarket Medical Network reaches healthcare practitioners through a multichannel environment that includes more than 14 unique brands offered across multiple formats (web, app, print, live), including:

MPR—including Physician Assistant, Nurse Practitioner, Pediatrician, and Pharmacist editions—The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Clinical Pain Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, Rheumatology Advisor, Medical Bag, andthe ONA Nurse Navigation Summit.

The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.