Medical Bag Takes a New Approach to Engaging the Healthcare Professional

NEW YORK, September 27, 2016—Medical Bag—the newest digital asset in Haymarket Medical Network (HMN) centering on medicine, lifestyle, and practice management—has been converted to Haymarket’s Proprietary Content Management System. With this, medicalbag.com will provide more enhanced functionality and offer more content for the healthcare professional on their practice, finances, and personal life.

Medical Bag is an online space that reviews the economics of the medical business, such as best practices, investing, industry pressures, and other issues that directly affect an HCP’s business and quality of life. The website will also generate applicable and engaging content, covering topics including fitness and health, original medical humor, technology, up-to-date medical news, and global health.

Jim Burke, SVP of Digital Products, expresses his hopes for the newest addition to HMN by stating, “We are excited about this platform—a new direction for us that is away from the clinical approach. We see Medical Bag increasing our reach across a variety of touch points and assisting healthcare professionals to enhance their practice and lifestyle.”

Haymarket is optimistic about relaunching a digital brand that is more lifestyle and business-focused for the healthcare practitioner. With an editorial promise to offer beneficial content “by doctors, for doctors,” this brand takes a fresh approach to providing news for the more wholesome clinician.

For more information, contact:
Jim Burke, SVP of Digital Products, 646-638-6087
Jim.Burke@haymarketmedia.com

Alexander Boulos, MD, Editor
Alexander.Boulos@haymarketmedia.com

About Haymarket Media, Inc.

Haymarket Media Inc. (HMI), a global publication and communications company founded in 1957 with North American Headquarters in New York City, publishes titles in 23 languages and in more than 100 nations.

The Haymarket Medical Network reaches healthcare practitioners through a multichannel environment that includes more than 14 unique brands offered across multiple formats (web, app, print, live), including:

MPR—including Physician Assistant, Nurse Practitioner, Pediatrician, and Pharmacist editions—The Clinical Advisor, Cancer Therapy Advisor, The Cardiology Advisor, Endocrinology Advisor, Clinical Pain Advisor, Infectious Disease Advisor, Oncology Nurse Advisor, Neurology Advisor, Psychiatry Advisor, Renal & Urology News, Rheumatology Advisor, Medical Bag, andthe ONA Nurse Navigation Summit.

The network benefits from its inter-connectivity, allowing users to move from brand to brand to discover the relevant content they need to make practice-related decisions.

SOURCE Haymarket Media Inc.